How OTT is Changing the Streaming Landscape?
Video streaming platforms or over-the-top (OTT) content services are gaining immense popularity and driving market growth. The consumer behavior is shifting from traditional TV-based scheduled content to OTT-based on-demand viewing as a result hampering the traditional cable TV market growth. The cable TV market is anticipated to decline 3% year over year into 2031 as people leave for streaming services this in turn […]
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