Global Gastrointestinal MedTech Devices Market Overview
The Global Gastrointestinal (GI) MedTech Devices Market, valued at $13.7 billion in 2021, is projected to grow at a CAGR of 5% over the next five years. Growth is driven by the increasing number of GI procedures, rising adoption of minimally invasive surgeries, and the growing use of single-use devices to minimize cross-contamination and enhance patient safety. The rising prevalence of colorectal cancer, screening mandates across healthcare systems, growing hospital investments in endoscopy facilities, and the clinical advantages of endoscopic procedures are also fueling market expansion.
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Understanding Gastrointestinal Diseases and Device Demand
Gastrointestinal diseases affect the digestive tract, including the mouth, esophagus, stomach, intestines, rectum, anus, and associated organs such as the liver, gallbladder, and pancreas. The global burden of conditions like colorectal cancer, gastroesophageal reflux disease, ulcerative colitis, inflammatory bowel disease, and Crohn’s disease continues to rise, influenced by lifestyle and environmental changes such as diet shifts, industrialization, sanitation improvements, and antibiotic usage. Medical devices such as endoscopes, laparoscopes, surgical endoscopes, and endotherapy systems play a crucial role in early and accurate diagnosis and treatment, creating significant growth opportunities for GI device manufacturers.
Resurgence of Gastrointestinal Endoscopic Devices Market Post COVID-19
The COVID-19 pandemic significantly disrupted the GI MedTech industry due to lockdowns, staffing shortages, and reduced elective procedures. Gastroenterology departments worldwide saw reduced procedure volumes, postponed non-urgent cases, and revenue declines in endoscopic device sales. However, since 2021, the market has been on a recovery path. The rebound has been driven by increased procedure volumes, new product launches, and robust sales across Japan, Europe, and North America. As global healthcare systems stabilize and procedure backlogs clear, demand for GI endoscopy devices is strengthening.
Expert Insight
“A price erosion in Gastrointestinal Endoscopic Devices is expected due to consolidation of group purchasing organizations (GPOs) in different markets and the demand for discounts by cash-strapped hospitals making high-volume purchases, especially post-pandemic.” — Senior Director, Leading Endoscope Manufacturer, United States.
Technological Advancements Fueling Market Growth
The GI Endoscopic Devices market is characterized by rapid innovation and continuous technological improvements.
- In May 2022, Fujifilm showcased its cutting-edge endoscopy portfolio at Digestive Disease Week, featuring innovations such as the ELUXEO® VISION platform, G-EYE® 700 Series Colonoscopes, EL-740D/S Dual-Channel Endoscope, and TRACMOTION for endoscopic submucosal dissection.
- In February 2022, Ambu received FDA 510(k) clearance for its Ambu® aScope™ Gastro and Ambu® aBox™ 2 systems. The aScope Gastro is the first sterile single-use gastroscope featuring advanced imaging and ergonomic design, while the aBox 2 delivers HD-quality imaging and forms the core of Ambu’s next-generation endoscopy ecosystem.
Expert Perspective
“Single-use gastroscopes address challenges such as long waiting lists and staff shortages. Their easy setup and elimination of reprocessing are key advantages driving adoption.” — Professor, Leading Hospital, United States.
United States to Maintain Market Leadership
The United States currently dominates the Global Gastrointestinal Endoscopic Devices Market and is expected to retain its leading position in the coming years. Contributing factors include the rising number of endoscopic procedures, an aging population, favorable reimbursement policies, the growing preference for minimally invasive therapies, and heightened awareness regarding infection control and device sterilization standards.
Market Strategies and Competitive Developments
The GI Endoscopic Devices market is highly competitive, featuring both established leaders and emerging players. Companies are pursuing organic and inorganic strategies, including new product launches and partnerships, to strengthen their market presence.
- In February 2022, Motus GI received FDA clearance for the Pure-Vu® EVS System, designed to enhance colonoscopy preparation through improved setup speed, better navigation, and superior cleansing capabilities.
- In November 2021, Micro-Tech Endoscopy launched the Lesion Hunter Cold Snare, featuring an ultra-thin Nitinol wire for effective tissue trapping and precise lesion resection.
Competitive Landscape
Major players in the GI Endoscopic Devices Market include Olympus, Boston Scientific, Pentax (Hoya), Fujifilm, Cook Medical, Karl Storz, Ethicon, Medtronic, Stryker, Medi-Globe, Ambu, Arthrex, Richard Wolf, ERBE, and Micro-Tech, among others.
Future Outlook
The Gastrointestinal Endoscopic Devices Market is expected to maintain steady growth in the years ahead, supported by the increasing prevalence of GI disorders, growing procedural volumes, continued technological innovation, and rising demand for advanced endoscopic and laparoscopic solutions for both diagnostic and therapeutic applications.
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About Medi-Tech Insights
Medi-Tech Insights is a healthcare-focused business research & insights firm. Our clients include Fortune 500 companies, blue-chip investors & hyper-growth start-ups. We have completed 100+ projects in Digital Health, Healthcare IT, Medical Technology, Medical Devices & Pharma Services in the areas of market assessments, due diligence, competitive intelligence, market sizing and forecasting, pricing analysis & go-to-market strategy. Our methodology includes rigorous secondary research combined with deep-dive interviews with industry-leading CXO, VPs, and key demand/supply side decision-makers.
